Builder of Clubs. Architect of Leagues. Trusted Voice in Football Business.

With over 45 years in the global game, our group has not only owned and operated professional franchises across the UK, Europe, and the United States but has also been at the forefront as thought leaders and disruptors at every level of the sport.

From the grassroots pitches of Non-League football in the UK, through the elite stages of La Liga in Spain, to the dynamic landscapes of the USL and MLS in the USA, we've consistently redefined what's possible in football operations and management.

Our extensive network grants us access to the best-in-class operators whether you're looking to make an impact in local leagues or on the international stage. We've sat on league boards, negotiated high-stakes international clubs sales, and developed comprehensive player pathways that bridge grassroots initiatives to professional prominence.

This platform is the culmination of decades spent in both muddy boots and tailored suits, designed for:

• Club owners aiming to restructure and scale effectively.

• Coaches aspiring to transition into strategic decision-makers.

• Future GMs and Sporting Directors seeking practical insights.

• Ambitious professionals eager to understand the intricacies of football beyond the pitch.

Ready to turn experience into advantage? Let's get started.

This content paints a picture of a long-standing legacy in football management, emphasizing extensive experience across multiple regions and football leagues. It speaks to the strategic mindset and the innovative approach to football operations, with a focus on growth and development for both clubs and professionals within the sport.

Matt Driver - Lead Consultant- Former MLS Coach and multi club owner in various professional leagues in USA & Europe.

Why does Ego kill a professional soccer club:

1. Ignoring the Fans  Owners build what they want, not what the community wants. They assume fans will show up just because they exist.

2. Overspending on Players They think signing "big-name" players will fix everything, without a sustainable financial plan.

3. Marketing Arrogance They believe their brand is strong without investing in proper marketing, engagement, and storytelling.

4. Failure to Adapt They resist advice, refuse to pivot strategies, and let pride dictate decisions instead of data.

5. Disregarding Business Fundamentals They focus on the soccer but neglect the business side, thinking passion alone will drive success.

6. What is The Solution? Humility and showing Adaptability.

   The best owners listen, learn, and adjust constantly. They put the community, financial sustainability, and long-term strategy over personal ego.

   So, in your experience, what’s the biggest ego-driven mistake you’ve seen owners make?

   Owners surround themselves with "yes men" or people too afraid to tell them the hard truths. This creates a dangerous echo chamber where:

7. Real Problems Get Ignored – If no one is willing to say, "Hey boss, our ticket pricing is way off, and that's why attendance sucks," then the problem never gets fixed.

8. Bad Decisions Go Unchallenged – Owners make emotional or ego-driven choices without anyone pushing back with data or logic.

9. Fear Stifles Innovation – Employees and consultants stop offering bold ideas because they’re afraid of upsetting the owner.

10. Why This Happens:

• Employees fear losing their job if they challenge the owner.

• Consultants worry about losing their contract, so they sugarcoat advice.

• Owners often equate disagreement with disloyalty instead of seeing it as valuable input.

The Fix? Create a Culture of Brutal Honesty.

The best owners actively seek dissenting opinions and reward truth-tellers. They:
Hire people who challenge them, not just agree with them.
Ask tough questions and demand honest answers.
Use data over ego to make decisions.
Empower staff to speak freely without fear of retaliation.